Polaris Transformation

We developed a vision of the future for Polaris to create right mix of jaw dropping excitement around the brand while driving to actionable sales and engagement across the journey. The goal was to do this while bringing together a disparate set of individualy managed sites. In addition to the web experience, we were also able to sell in and bring a fresh set of eyes to a a future vision platfomr redesign for in vehicle. This focused on "in-cabin" vehicles with the idea that these concepts would eventually be rolled out across all platfroms for offroad, water and road. We partnered with the internal design team to bring new conceptual ideas and push the boundries of what has been done before. This will define the future for the in-vehicle brand for years to come.